Given the present situation of the world market, the huge competition and the parallel daily increase of the costumers’ demands, choosing LORD, high quality products, with respect to the environment and to the consumer, is a one-way street. Our core philosophy is based on the final consumer by offering them the best possible products with style, comfort and unique fit.
LORD underwear were designed and start production in 1991 by people with many years of experience in garments’ production and commerce. In 1993, LORD underwear were awarded with the European quality award and in 2005 the company was certified according to ISO 9001:2000. They occupied a leadership position very quickly and they were distinguished in the field of lingerie. The LORD underwear range is a perfect combination of comfort and beautiful fit for every hour in the day with comfort and quality and a combination of classic and modern trends.
The whole production is placed in the heart of Macedonia, in Katerini, in the privately-owned facilities of 10.000 sq.m. That’s the place where the Greek cotton yarn becomes fabric and afterwards underwear. The 30 years of experience in production are a guarantee for the best underwear ever made. Orders are made directly from the central warehouse so that every costumer can receive today what they ordered yesterday.
The male line innovates with the ultimate combination of strength and masculinity which combine the classic with the modern line. Finesse details on the LORD female underwear line create real masterpieces. Inspiration for the children’s line with mischievous and also innocent colours on hypoallergenic fabric with style gives away dreamy underwear for children and infants. Constant persistence for perfection combined with the production of LORD underwear which takes place in Greek territory is our effective response for the daily challenges of the market.
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